Will Santa Be Mobile?

Will retailers be marketing mobile? The battered retail section really could use a boost. When the consumer is working,dining, or getting a manicure, couldn't the retailer benefit from a friendly reminder to stop- in and peruse the merchandise?
Retailers will be looking to boost sales. Current trends suggest that the largest segment will be leaning towards the less extravagant. Many online retailers have had incremental increases year after year, but suffered setbacks in customer service issues and return policies.
Many pocketbooks are thinner than in recent memory and there could be more last minute purchases than usual. Retailers who have managed their inventory better may be able to hold higher margins.
The middle segment of this market may have the most difficulty with discounters who are presently enjoying the lion's share of the business.
The luxury segment could see some of its more loyal patronage willing to spend again, although it may be more of a slight uptick than anything substantial.
Bill Palmer                                      "The Best Boutique PR Firm On The Web"
Palmer' Global Digital

www.theglobaldigital.com 9/26/2010