The Old Social Network... It Breathes!

There is so much in the media about social networking and the sites that support this new phenomenon. Has the public given up on the old stalwarts?
Well, the good news is "No". One only has to visit the nearest Starbucks or happy- hour to see actual human interaction is alive and well. That said... The new medium has joined the party via laptops, pads, and the smart phone.
People still long for real social interaction: the wink, the smile, the pat on the back, and, of course, laughter. Don't be surprised to find these intimate moments later shared with another group of friends half way around the world.
More and more in the coming years technology will weave its way into the culture, whether its sporting events, concerts,or at the local eatery. This should provide opportunities for those with the foresight to capitalize on the this new era.


Bill Palmer                  "The Best Boutique PR Firm On The Web"
Palmer's Global Digital

www.theglobaldigital.com 10/1/2010

Opportunity is Knocking!

Opportunities are everywhere but do
we see them? During the Great Depression
several companies were founded by driven
people who never lost their since of optimism.
In 1930, twenty-two year old George Jenkins quit his job
at the local Piggly Wiggly and started his own
grocery store next door. The store became
Publix Super Markets with approximately 1000
different chain locations today.
There are always those who see opportunity
when others see despair. The world has not abruptly
come to an end. The unemployment rate nationally has
been hovering close to 10%, which means 90% of the
population has a job. Surprisingly some of the most
successful companies during the Great Depression actually
increased their advertising budgets and found new ways
to increase their business. Most large companies started
out as a small family owned business before achieving
their present day status. Maybe the opportunities
for many of us are new hires that are eager to go
back to work and show the world they've still got that Mojo.
Companies will find new ways to expose their products
to new prospects.
Being a contrarian may mean one's vision is
just a little better and one's keen eye sees the sunshine
when others just see the dark.
Bill Palmer                  "The Best Boutique PR Firm On The Web"
Palmer's Global Digital

www.theglobaldigital.com 9/30/2010

David versus Goliath

 

 

Choosing your next business connection,

supplier,software company,wholesaler, etc.,

you may want to consider the following:

Companies have an array of choices and budgets

and the outcome or results can differ.

A smaller company can not afford to be inefficient

or wasteful. The margin of error is going to be smaller.

On the other hand a large company may have more 

choices and better connections. 

        Companies both large and small have their pros

and cons, and both will most likely appreciate your business.

A large company can offer more perks, tickets to a favorite

sporting event,concert,  or other extras. A smaller company

may offer more personalized service at a significantly lower

price point. It's important whoever you choose that they are loyal to

your objective and and are looking out for your best interests.

Larger companies generally have a bigger footprint and 

more of a track record. Smaller companies are usually more

innovative and relevant and don't make decisions by committee.

Large companies can become complacent and happy with the 

status quo while their smaller counterparts may not have the 

needed recognition.

Smaller companies have the advantage in consumer behavioral

patterns, using predictive analytics making

the small business more agile. Large companies have the resources

to conduct lengthy research and may offer swanky conference rooms,

nicer equipment ,or the sales staff that who can double for models.

This is not a comprehensive assessment, but choosing what is beneficial

and will get you the best return on investment is ultimately the

best choice.

Bill Palmer                       "The Best Boutique PR Firm On The Web"

Palmer's Global Digital

www.theglobaldigital.com

Is Your Morale Showing ?

Employee morale is crucial to anyone trying to run a successful business. Think about it! You took the risk, invested your money, and hopefully you are enjoying the fruits of your skill and hard work. Employee's can really make the difference in any organization. Most employees in the current environment have the attitude "Don't worry about the mule just load the wagon". Who's complaining, when the the grass is not any greener elsewhere. When you have made the commitment on advertising, marketing, and good public relations, all can be lost with just a few wrong moments of interaction between the employee and the client.
When employee morale is good it's contagious. When it's bad it's cancerous. All of this comes into the equation whether it's in person, on the phone, or online. Make no mistake these are difficult times for employers. Yet, well deserved pats on the back are very cost- effective. If the employer is the brain and the employees are the body, the message should always comes from the brain and spread through the body.
With a good overall morale one might just find the competition is still in beta.
Bill Palmer     "The Best Boutique PR Firm On The Web"
Palmer's Global Digital


www.theglobaldigital.com 9/28/2010

Will Santa Be Mobile?

Will retailers be marketing mobile? The battered retail section really could use a boost. When the consumer is working,dining, or getting a manicure, couldn't the retailer benefit from a friendly reminder to stop- in and peruse the merchandise?
Retailers will be looking to boost sales. Current trends suggest that the largest segment will be leaning towards the less extravagant. Many online retailers have had incremental increases year after year, but suffered setbacks in customer service issues and return policies.
Many pocketbooks are thinner than in recent memory and there could be more last minute purchases than usual. Retailers who have managed their inventory better may be able to hold higher margins.
The middle segment of this market may have the most difficulty with discounters who are presently enjoying the lion's share of the business.
The luxury segment could see some of its more loyal patronage willing to spend again, although it may be more of a slight uptick than anything substantial.
Bill Palmer                                      "The Best Boutique PR Firm On The Web"
Palmer' Global Digital

www.theglobaldigital.com 9/26/2010

Engagement

The buzz about engagement and interaction are
rapidly catching on. Large corporations are learning it's
indeed different than before. The consumer wants you
to listen. When launching a new product or brand ,
the whole team needs to be on board. The interaction
between the company/individual is going to be about listening.
What did the consumer like about your product? What didn't he like?
Is he going to share this information with friends?
Is he going to buy and when ? Complaints... Is R&D ready
to listen, and are they going to address issues? Ford Motor Company
has jumped in with enthusiasim in this new medium. The
consumer wants to know you actually appreciate his business,
and that your company has a more personal approach. It's the after-
the- sale- point where most companies start dropping the ball. Remember,
it always costs more to find new business than to focus and nurture
a relationship that already exist. Consumers like a good deal but
they also long for that little country store feeling . We appreciate
seeing you, even if you don't buy today. Make sure you pay us
a visit again, sometime soon.
Bill Palmer
Palmer's Global Digital                                       "The Best Boutique PR Firm On The Web"

www.theglobaldigital.com 9/24/2010

Social Media At Your Door

Suddenly everyone's an expert on Social Media and Social Networking. Since this medium is constantly changing and evolving, I find it difficult for anyone to truly pass for an expert. What Social Media is right now and what it will be in five years is anybody's guess. What we do know is, in its current form, it can be a very influential method of communicating with present and potential customers.Think about it, the consumer is inviting you into his home telling you almost everything about himself: where he vacations,what music he likes,what kind of car he drives, what kind of cell phone he uses, what kind of clothes he wears, etc... He also shares his information with his groups which increases any advertisers return on investment. The mobile applications that are rolling out will make this medium even more powerful. Staying relevant has never been more important.
Bill Palmer                            Palmer's Global Digital
                                        
"The Best Boutique PR Firm On The Web"

www.theglobaldigital.com 9/23/2010